The development of premium collections, like one recently launched with actress and musician Charlotte Gainsbourg, has also raised the brand’s image. Under Meisel’s leadership, campaigns and collaborations have been launched with noted creatives such as art director Fabien Baron, stylist Karl Templer and filmmaker Luca Guadagnino. Collaborations with Steven Meisel, a leading fashion photographer, have brought Zara’s website closer in line with the aesthetics of fashion magazines. Zara has made an important transition: over the years this retail company has moved closer to important figures in the fashion world and embraced a more creative side. Blanco, who is the author of two books on Inditex. “They say that Marta is different from her father, but these are different times too, and she knows more about fashion and social media: she appears wearing a t-shirt in a magazine and the next day it is sold out,” noted journalist Xabier R. Sources close to Ortega say that she has done “a bit of everything” in a fashion group where “there is a lot of teamwork.” In recent years, she has focused on supervising women’s fashion design, where she works with the head of the collection, Beatriz Padín, and on developing the brand image. Others include Ana Patricia Botín, executive president of Banco Santander, and Beatriz Corredor, who heads the Spanish utility Red Eléctrica de España (REE).īorn in Vigo, Galicia on January 10, 1984, Ortega has been groomed for the role since she was young, and is considered a key part of its future strategy. When she takes her place at the head of Inditex, which has a market value of €87 billion ($98 billion), she will become the most powerful (and youngest) woman in the small club of female leaders of Spain’s Ibex 35 stock market index. ![]() Until now, Marta Ortega has never held a formal position in her father’s company, although her name has been bandied about for years to succeed its 85-year-old founder. Why now? The key points behind the changes at Inditex, including the appointment of Marta Ortega as chair Some people never want to leave.” She fails to mention that her colleagues soon worked out who she was when they saw the Rolex watch she was wearing. “But then you get kind of addicted to the store. In the interview, she also recalled her humble beginnings working in a Zara store on the King’s Road in London: “The first week, I thought I was not going to survive,” she said. ![]() “I will always be wherever the company needs me most,” she said in what is now perceived as a teaser for the shock succession announcement. It stands in stark contrast to the silence of father, who has never sat down with a journalist and is rarely photographed in public. Those close to her say that the future chair of Inditex will have a much more public profile, unlike her father, who is very private.Ī sign of this shift was a Wall Street Journal interview published in August, the first Marta Ortega has ever granted. But change is afoot at the company, which is headquartered in Arteixo, in Spain’s northwestern Galicia region. ![]() From April 1, she will head up his fashion empire Inditex, in the role of non-executive chairperson. In this respect, Amancio Ortega’s youngest daughter, 37, is just like her father, who always preferred to work in an open space, side by side with the rest of his team. Marta Ortega Pérez does not have an office at Zara, despite working at the company for 15 years.
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